Creating a White Page for Passing Google Ads Moderation

A “White Page” is a clean, compliant website that fully meets Google Ads’ rules. It signals safety and quality to the system, increasing your chances of getting your ad campaigns approved quickly. Ad platforms care about user experience and must ensure visitors land on safe, useful pages. To automatically scan thousands of websites daily, they use advanced moderation algorithms that analyze content for compliance with both global and internal policies. These systems are constantly trained and updated, becoming more sensitive to even the smallest violations.

Google’s Requirements for a White Page

Google Ads has 7 key rules for a compliant website:

1. Standard CMS. Trusted platforms like WordPress, Tilda, or Bitrix provide technical predictability. They are statistically approved 40–50% more often than custom-built sites, which tend to have hidden errors and security issues typical of “homemade” development.
2. Unique content. Every element—text, images, videos, infographics—must be original. Modern analysis systems, similar to plagiarism checkers, can evaluate semantic structure and easily detect even high-quality rewrites. Stolen content can result in permanent suspension.
3. Logical structure. Clear navigation and a proper hierarchy increase engagement and conversions by 50–65%. The structure should be designed around “what is convenient for the target action,” not “what looks pretty.” Users will not solve confusing menus—they will simply leave.
4. Compliance with rules. Sites containing prohibited content (violence, discrimination, adult material, fraud), copyright violations, or illegal content are automatically blocked. With computer vision and text analysis, tricking the system is nearly impossible.
5. Responsiveness. Over 60–70% of traffic is mobile. A non-responsive site loses most of its users. Since 2019, Google has used mobile-first indexing, meaning the mobile version is the primary version for ranking.
6. High speed. A load delay of more than 3 seconds drives away half of all visitors. Every 100 ms of delay reduces conversions by 1–2%. Speed is measured through complex metrics (including Core Web Vitals) that evaluate interactivity, not just full load time.
7. Legal compliance. Documents like a privacy policy, terms of service, and a standard offer are required in many countries. This is not a formality—it builds trust and reduces legal risks.

Studying these rules helps you create White Pages that pass Google moderation successfully.

The White Link service creates White Pages that pass moderation not only on Google, but also on other major traffic sources, including Meta Ads, TikTok, Twitter, Bing, Taboola, and many others. This ensures a stable launch of ad campaigns across all platforms.

Common Mistakes During Moderation

To create a proper White Page, avoid the following issues:

• Duplicate content (30–35% of rejections). Copying product descriptions from supplier websites or using ready-made articles is the main reason. The solution is careful creation of unique content.
• Structural problems. Complicated navigation, broken links, and unclear placement of information create a poor user experience and push visitors away.
• Technical errors (25–30% of rejections). HTML/CSS/JS issues, broken pages (404), or heavy scripts require professional developers and testing tools.
• Security issues. Missing SSL certificates (HTTPS), SQL injection vulnerabilities, and malicious code lead to instant blocking as they pose a direct threat to user data.

More than 75% of issues that prevent traffic arbitrage sites from being monetized come from a combination of technical problems and ignoring formal requirements. A professional audit before submission fixes up to 90% of these issues. This saves time and resources spent on repeated checks and fixes.

Improvement Strategy and Trends

Development today goes hand-in-hand with automated quality control. Key directions include:

1. Automation and standardization of Safe Pages. CI/CD integration helps automatically check code compliance and detect vulnerabilities before deployment.
2. Component-based approach. Building from ready, independent modules speeds up development and improves stability. Data shows these solutions increase conversions.
3. Focus on UX and analytics. A/B testing, heatmaps (Hotjar, Yandex.Metrica), and behavior analysis continuously improve the interface based on real user actions.
4. Complexity and synergy. Success requires combining technical expertise (developers, DevOps), legal support (digital lawyers), and marketing analytics.
5. Continuous monitoring. Platform rules and legal requirements are constantly changing. Tracking updates and adapting quickly is essential for long-term success.

Conclusion

Building a high-quality website and passing Google Ads moderation is now a complex professional process based on strict standards, data, and deep understanding of user needs.

Integrating modern technologies—from AI-generated content to custom frameworks—allows you to create products that not only pass moderation smoothly but also bring clients and profit in a highly competitive environment. Continuous learning and methodological improvement are the only way to achieve and maintain top quality in the digital space.