Many webmasters face a situation where their offers do not meet the requirements of advertising platforms and may fall into the “gray” or “black” category. Such offers often violate advertising policies, the rules of individual GEOs, or the interests of advertisers. As a result of an ad campaign review, the account risks being blocked. This can happen either due to the intervention of moderators and advertisers, or automatically — using algorithms and bots that analyze content.

To circumvent such restrictions, cloaking is used. The essence of the method is that instead of the real landing page (black page), the moderator is shown a safe page — a White Page or Safe Page. These terms mean the same thing.

But if the moderator sees legal content and the ad leads to a prohibited resource, how does the user get to the landing page? In such cases, cloaking is used with Black Pages, which are only shown to the target audience.

How does a White Page differ from a Black Page?

Some offers go against the established rules, violate the policies applied by the platforms, the requirements of specific geos, or do not comply with the interests of advertisers, so they are considered “gray” or even “black.” When such offers are detected, the webmaster’s account may be banned. This can be done by bots or algorithms that automatically scan content, as well as by regular moderators. To get around strict platform rules, some professional webmasters use cloaking. When working with gray offers, they use Black and White Pages. What are they, what are they used for, and how do they work?

White pages are opened to moderators who check advertising campaigns. White pages do not violate the policies of search engines or the platform itself, and are designed in accordance with all requirements. It is this page that webmasters show to moderators and bots so that they approve the advertising campaign and do not ban it.

Black page contains offers that go against the rules of the platforms and violate their requirements. Black page is used in black and gray niches. If moderators find out about them, they can block the account due to the webmaster’s use of prohibited content.

Using a black page in affiliate marketing

Due to the very strict rules used by advertising platforms, it is often very difficult, and sometimes impossible, for webmasters to fully comply with them without going beyond what is permitted. For example, Facebook has very strict moderation rules, so webmasters often use cloaking when working with this popular platform.

One of the components of cloaking is the black page. Its use is one of the gray methods of bypassing moderation. The black page is activated after the user clicks on the advertisement.

What role does the white page play in various gray niches?

Safe Page is a must-have tool for professionals involved in affiliate marketing. Most offers in gray niches violate platform rules or are very close to doing so. By launching ads using white pages in native networks, Yandex, Google, social networks (primarily Facebook), you will be able to successfully pass moderation and avoid quick blocking.

The most reliable way to successfully pass moderation is to use the services of Money Safe specialists. Their White Pages effectively bypass any advertising platform restrictions, allowing you to earn money without unnecessary problems and save time. Follow the link to see examples of such pages.

A white page differs from a black page in that it is customized for a specific offer. This page is only visible to end users, but not to moderators. The use of white pages by webmasters allows them to bypass moderation and attract their target audience by showing them interesting products, many of which are prohibited.

These prohibited categories include:

1. Online casinos: online gambling, sports betting, or e-sports.
2. Microloans, loans, and other financial products related to lending.
3. Adult products, including goods related to the adult category.

Offers in the following categories are subject to certain restrictions:

• insurance-related services;
• nutraceuticals, health products;
• cryptocurrencies and other financial products;
• online dating.

How to create an effective white page?

To do this, follow these recommendations:

1. Follow the rules and requirements set forth by the advertising platform. If you place advertisements on social networks, the landing page must include sections informing users about the collection and subsequent processing of personal data, as well as informing visitors about the privacy policy.
2. Register a domain with a good reputation. Create profiles on popular social networks (Twitter, Facebook, etc.) to increase user trust in your page.
3. Before launching advertising campaigns, thoroughly test your pages and make sure that they fully comply with the policies of the platforms you are using and that they increase conversions.